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About Us

Our Story

At My Merch Club, we believe merchandise is more than just products;

it’s identity, community, and connection.


We empower creators, influencers, and businesses to transform ideas into high-quality, brand-ready merchandise that fans love and customers trust, backed by a world wide distribution network to keep printing, logistics and environmental costs to a minimum.


With a combination of a global print-on-demand network, streamlined technology, and creator-first tools, we bridge the gap between imagination and fulfilment.

What We Do

For creators, influencers, and artists building their brand:


  • Smart Storefronts: Branded templates to launch merch in minutes
  • Integration with all popular stores (Shopify, Etsy, TikTok Shop etc)
  • Design Automation: AI-driven tools to create collections across product lines and perform quality checks automatically
  • Profit Calculator: Transparent margins and revenue forecasting
  • Marketing Support: Social integrations, referral tools, and campaign scheduling
  • Community & Growth: Resources, tips, and a creator success network

Who we are

Howard Barton

Howard Barton

Howard Barton

I've spent nearly 30 years building and leading successful tech startups, and I still love the challenge and creativity it brings. My goal has always been to create innovative solutions that help businesses work smarter and reach their goals more effectively. With a solid background in strategic planning and operations, I focus on driving

I've spent nearly 30 years building and leading successful tech startups, and I still love the challenge and creativity it brings. My goal has always been to create innovative solutions that help businesses work smarter and reach their goals more effectively. With a solid background in strategic planning and operations, I focus on driving growth and making things run more smoothly across the board.

At the heart of it all, I’m driven by the desire to create real value and make a positive impact in the tech world.

Dale Reed

Howard Barton

Howard Barton

I’m a seasoned product leader with 35+ years in software engineering and driving product strategy, growth, and innovation — the kind of person companies bring in when they’re ready to level up from “idea” to “impact.”

My sweet spot is helping startups and scale-ups define where they’re going next, sharpen their product strategy, and build 

I’m a seasoned product leader with 35+ years in software engineering and driving product strategy, growth, and innovation — the kind of person companies bring in when they’re ready to level up from “idea” to “impact.”

My sweet spot is helping startups and scale-ups define where they’re going next, sharpen their product strategy, and build the structures and momentum to get there fast.

I thrive in fast-moving, high-change environments where there’s a big vision but not yet a clear roadmap — and I love turning that ambiguity into focus, momentum, and results.

Andrew Hill

Howard Barton

Andrew Hill

 I am a motivated developer with over 10 years practical experience. I having held a range of positions in support and development exposing me to many different roles, including;

Technical leadership, R&D, technology introduction, training, customer requirement negotiation, support triage, development, iterative methodologies, mentoring, 

 I am a motivated developer with over 10 years practical experience. I having held a range of positions in support and development exposing me to many different roles, including;

Technical leadership, R&D, technology introduction, training, customer requirement negotiation, support triage, development, iterative methodologies, mentoring, estimates and more.

As an enthusiastic self-starter I am constantly looking for new problems to solve and solutions to apply. I am committed to developing my professional range and skill-set, and as part of that I constantly strive to streamline work flows, solve problems and increase efficiency. 

Phil Hey

Kevin Wood

Andrew Hill

 Over 20 years of commercial experience developing and delivering high profile web applications in corporate environments.

Strong technical and analytical knowledge with all-round development skills from hands on coding and problem solving to solution design and architecture.

Highly motivated and adaptable with the ability to work indepe

 Over 20 years of commercial experience developing and delivering high profile web applications in corporate environments.

Strong technical and analytical knowledge with all-round development skills from hands on coding and problem solving to solution design and architecture.

Highly motivated and adaptable with the ability to work independently or as part of a team on multiple projects.

Advocate of scrum and cloud computing with a passion for all things tech. 

Kevin Wood

Kevin Wood

Kevin Wood

 Technical Director, with over 20 years experience designing and delivering large scale telematics and IoT platforms, Kevin specializes in AWS cloud architecture, serverless solutions, and data driven software systems. 


He leads the technical strategy across multiple projects, ensuring reliability, scalability, and innovation are at the co

 Technical Director, with over 20 years experience designing and delivering large scale telematics and IoT platforms, Kevin specializes in AWS cloud architecture, serverless solutions, and data driven software systems. 


He leads the technical strategy across multiple projects, ensuring reliability, scalability, and innovation are at the core of every solution.


Outside of work, he’s usually found on a badminton court or halfway up a climbing wall. 

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