About Us
Our Story
At My Merch Club, we believe merchandise is more than just products;
it’s identity, community, and connection.
We empower creators, influencers, and businesses to transform ideas into high-quality, brand-ready merchandise that fans love and customers trust, backed by a world wide distribution network to keep printing, logistics and environmental costs to a minimum.
With a combination of a global print-on-demand network, streamlined technology, and creator-first tools, we bridge the gap between imagination and fulfilment.
What We Do
For creators, influencers, and artists building their brand:
- Smart Storefronts: Branded templates to launch merch in minutes
- Integration with all popular stores (Shopify, Etsy, TikTok Shop etc)
- Design Automation: AI-driven tools to create collections across product lines and perform quality checks automatically
- Profit Calculator: Transparent margins and revenue forecasting
- Marketing Support: Social integrations, referral tools, and campaign scheduling
- Community & Growth: Resources, tips, and a creator success network
Who we are
Howard Barton
Howard Barton
Howard Barton
I've spent nearly 30 years building and leading successful tech startups, and I still love the challenge and creativity it brings. My goal has always been to create innovative solutions that help businesses work smarter and reach their goals more effectively. With a solid background in strategic planning and operations, I focus on driving
I've spent nearly 30 years building and leading successful tech startups, and I still love the challenge and creativity it brings. My goal has always been to create innovative solutions that help businesses work smarter and reach their goals more effectively. With a solid background in strategic planning and operations, I focus on driving growth and making things run more smoothly across the board.
At the heart of it all, I’m driven by the desire to create real value and make a positive impact in the tech world.
Dale Reed
Howard Barton
Howard Barton
I’m a seasoned product leader with 35+ years in software engineering and driving product strategy, growth, and innovation — the kind of person companies bring in when they’re ready to level up from “idea” to “impact.”
My sweet spot is helping startups and scale-ups define where they’re going next, sharpen their product strategy, and build
I’m a seasoned product leader with 35+ years in software engineering and driving product strategy, growth, and innovation — the kind of person companies bring in when they’re ready to level up from “idea” to “impact.”
My sweet spot is helping startups and scale-ups define where they’re going next, sharpen their product strategy, and build the structures and momentum to get there fast.
I thrive in fast-moving, high-change environments where there’s a big vision but not yet a clear roadmap — and I love turning that ambiguity into focus, momentum, and results.